Let's Do This

Swagger is in search of a digital marketing manager who will be responsible for developing, implementing, and managing full-funnel digital demand-generation and awareness strategies across various channels, including paid social, SEM, email, referral programs, and display advertising. They will develop a digital marketing strategy by studying market trends, identifying customer needs, and monitoring competition. They will also plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. The role includes content development, sales enablement, and measuring and reporting campaign performance against company and marketing goals.

About You

You're a doer. You're a creative thinker and problem solver who likes to jump in, hit the ground running and build systems and processes from the ground up.

You're a stickler. You're observant, perceptive and have an eye for detail. You hold yourself to high standards and pride yourself on consistently delivering high-quality outcomes.

You have a growth mindset. You thrive on continued growth and development of new skills and experiences. No experience in corporate gifting, no problem – you'll immerse yourself in all things swag.

You love a challenge. You're fast moving and energized by obstacles and always searching for ways to solve problems and impress clients.

You're good with words. Communication is your strong suit. You are collaborative and insightful, your presentations are persuasive, and your day-to-day communication is honest, thoughtful and clear.

Key Responsibilities

  • Develop, implement and manage full-funnel digital demand-generation and awareness strategies and campaigns/activities across various channels, including but not limited to paid social. Including LinkedIn, Instagram, SEM/Google AdWords, email, referral program and display advertising.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Content Development – Conceptualize and craft educational product and solution content for a variety of platforms. This includes social media, website andsales enablement content like customer case studies and product lookbooks.
  • Measures and report performance of all digital marketing campaigns and assesses against company and marketing goals (ROI and KPIs).
  • Evaluate, test, implement and manage cost effective marketing systems that enable the sales team to hit growth targets (ie. Email marketing system)
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Regularly update social media content across all channels based on Swagger’s content calendar
  • Lead marketing campaigns from the idea stage through to their execution and implementation including monitoring and evaluating online media campaigns to keep them up to date and effective
  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors


  • Bachelor's or master's degree in Marketing or a related field
  • 5-8 years of experience in demand gen, social media marketing with proven work experience in digital marketing, with a focus on content marketing, social media, paid search and lead generation
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Proven track record of creating and executing successful digital marketing campaigns including experience in setting up and optimizing PPC campaigns on all major search engines
  • Strong understanding of SEO and SEM best practices
  • Experience with Google Analytics and other web analytics tools
  • Experience with A/B testing and conversion rate optimization
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

About Us

Swag is where we really shine. Swagger is just getting started, but this team has been in the business of building great brands for years–and we're hitting the ground running! The Swagger way of doing things is a little different. Actually, a lot different. We love swag, but not just any swag passes through our rigorous filter. Simply put, we set a higher standard and pride ourselves on working with people and brands who share our vision.

We believe in swag with style and sustainability. It's got to be covetable and, at the same time, have purpose and longevity. Turns out, if you've got the taste and eye for it, and a passion for the work, it’s possible to create cool swag that people want and helps build brands. All without trashing the planet. It’s a win-win.

We love our jobs. We just do. At Swagger, we’re all about Collaboration, Curation and Creation. But of all the C’s, we love our Clients best. Everything we do revolves around impressing them. With our creativity, transparency and our ability to deliver killer swag that’s on budget, on time and on point! But none of it would be possible without the right team. Team Swagger is built on a foundation of creativity and ambition. A balance of drive and hard work blended with humanity and humor. At Swagger, you’ll have all the opportunities and challenges you could want, and all the fun, too.

We’re growing. As our business expands, we’re looking to expand our team. Once inside, you’ll find a supportive culture, competitive compensation and a strong desire to promote from within–and see you succeed.

Does this sound like a role you would love? Send us a note at hello@giveswagger.com

NOTE: Equality, diversity and inclusion aren’t just buzzwords to us. At Swagger, when we say we are an equal opportunity employer and value diversity at our company, we walk the walk. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. Because we want everyone to feel safe bringing their authentic selves to work every day. And because it’s the right thing to do.