Our Top 7 2024 Trends for Corporate Gifting

In 2024, we’re in our everyday nostalgia meets sustainable self-care era. It’s true, this year in corporate gifting trends ushers in a blend of what we’ve seen before in the 90s and early 2000s with a modern spin in addition to the adventure of the rugged outdoors and emphasizes the importance of the ultimate eco-friendly wellness tech. There’s a lot of choices you have when choosing your custom swag and we’re thrilled you’re here.

Swagger is committed to making swag cool again all while doing it in the most eco-friendly, earth-conscious way. We believe that swag should give back and we mean it. Our 2024 Trends capture a carefully curated selection of high-quality brands you’ll be proud to put your logo on.

Swagger loved them, and we’re sure you will too. Let's dive into the top trends in gift ideas that are set to redefine the landscape of custom branded merch this year. View our full lookbook here.

1. Retro Revival: A Nostalgic Twist with a Modern Spark

In 2024, the trend of versatile retro-inspired products is taking center stage. From bathtubs to tea sets, the vibe is effortlessly timeless with personalized gifts yet infused with an up-to-date spin. Metallics take center-stage in 2024, bringing a revitalized look to the traditional retro vibe. These gifts, carrying a touch of nostalgia, are not only high-quality but also eco-friendly, embodying social responsibility.

With Swagger, you can personalize it all, such as this SMEG 50's Retro Style Electric Kettle with your company logo for your clients, partners, or employees to combine the classic charm of the past with the sustainability of the present. Gift a Polaroid High-Print Pocket Photo Printer to capture the best moments inside and outside of work. With this trend, we’re bringing retro back.

2. Wellness Tech: Elevating Mental Health in Style

The wellness tech wave of 2024 really highlights the importance of mental health. These sleek gadgets fit into daily routines and nudge you to prioritize well-being. Swagger loves thoughtful and stylish custom swag that goes beyond the surface, sending a warm message to your employees and clients—their mental health matters.

Give your team a daily reminder that their well-being is a genuine priority. Customizing gifts like the Hatch Restore 2 Sunrise Alarm Clock or the Oura Wellness Tracking Smart Ring will not only enhance daily life but also speak volumes about your brand's dedication to mental and physical wellness.

3. Natural Neutrals: The Serenity of Earthy Tones

Elevate your corporate gift game with the simplicity and sophistication of natural neutrals. Here at Swagger, we’re obsessed with the earthy tones in this color palette that bring a serene touch to any gift basket, be it Pattern Brands Ceramic French Press, Quince All Day Neoprene Duffel & Zippered Pouch, Bala Bangles, or high-quality Urbanista Lost Angeles Solar Powered headphones.

Why are we so obsessed with this 2024 corporate gifting trend? It's because it creates a sense of tranquility and airiness we can’t get enough of. Choose a neutral to highlight other colors that really pop, or keep it elevated with a tone-on-tone version of your logo. The possibilities are endless, and this is branded merch they’ll want to show off.

4. Cargo Core: Rugged Adventure Meets Corporate Cool

Take the outdoors in with the rugged utility trend. Think gear from brands like Carhartt, Heritage, and Poncho, designed to endure the wild adventures of both corporate warriors and their beloved pets. Eco-friendly custom branded bags and apparel harness the company's commitment to sustainability and are durable, stylish companions for any journey.

These utility-focused gifts seamlessly blend practicality with a high-quality, long-lasting design. The perfect combination for your company swag.

5. Quiet Luxury: Sophistication in Subtlety

In a world where attention is often demanded, this year Swagger embraces the soothing charm of Quiet Luxury for your branded merch. Picture gentle textures, calming tones, leather accents, and enduring designs that offer a timeless appeal. The attention to detail and comfort of this 2024 trend will make anyone feel special in products that don’t feel mass-produced.

A few of our favorites include corporate branded swag like the Minky Couture Luxury Polar Blanket or the Onsen Bath Robe that promise to become high-quality year-round essentials. The Quiet Luxury trend boasts premium offerings to lift your company swag in a way Swagger has always encouraged.

6. Pack with Purpose: Sustainable Adventures Await

In 2024, smart travel is not just about tech and efficiency but also sustainability. Corporate gifts geared towards travel essentials now prioritize both functionality and eco-friendliness.

Swagger loves this Package Free Shampoo and Conditioner which lets you save space in your luggage and treat the environment with kindness without the single-use plastic packaging. Pack them with the Memo Flat Water Bottle in a Solgaard Carry on Closet Suitcase and jet-set to your next destination while committing to social responsibility, ensuring your adventures and company swag aren’t at the expense of the environment.

7. Choose, Create, Captivate: The Power of Personal Choice

We’re thrilled to introduce this next trend, which is sure to impress and be a game-changer for your corporate gifting in 2024. It's all about offering recipients the power to choose what they truly desire. And this isn’t just your normal swag store—you can create patterns and mix-and-match like never before. This trend gets super personal with style, in a seriously cool way. One person’s bag can have totally different colors than their colleague’s. Curate a one-of-a-kind look that will leave anyone asking, “where did you get that?”

This 2024 trend steering away from the one-size-fits-all mentality, reflects a company's dedication to creating unique and meaningful gift experiences.

As we go into 2024, let your gifting experiences be authentic. Ditch the tired traditional and dive into the personal. Let Swagger help you redefine what company swag looks like at your organization to leave a memorable impact on clients, employees, friends, and partners. Swagger isn’t just a gift company—we’re your one stop shop for end-to-end swag management.

Ready to treat your employees or clients to products that inspire them to live more sustainably? Just fill out this short form: Let's Do This.

We’d love to hear from you! Send us a note anytime at hello@giveswagger.com to chat all things swag!